It's time to recruit real estate agents. Congratulations! A strong recruitment program is the key to a successful business, and it can be a great opportunity for your existing agents too. But how do you get started?
Agent recruiting isn't just about finding good candidates; it's also about making your agency a place where people want to work.
One of the first things to keep in mind when planning your approach is to be authentic.
While it may be tempting to try and appeal to everyone, this can end up making your brand seem like a watered-down version of itself.
Instead, focus on creating an employer brand that resonates with people who are already interested in what you have to offer. You can do this by evaluating your brokerage's core values, keeping your current agents informed, providing a collaborative environment that propagates brainstorming, etc.
Social media is a great way to build relationships with potential agents, current agents and the community. By sharing content that is relevant to your company and your culture, you stand to gain more interested parties who may invest more than just their curiosity.
Use Facebook groups and hashtags to post information about your company, or ask questions that might lead to conversation on your desired social media platform.
It’s not always easy to keep track of all the information you need for recruiting. For example, you may want to know who you have contacted and who is interested in joining your agency. You might also want to keep track of prospects who were interviewed by your team, so they can be contacted again while you keep notes on their contact card for future interactions.
Keep an organized system in place so that you know where each prospect stands in the hiring process. Use this system as a way to find out which prospects are still interested in working for your brokerage after interviewing with another firm or after receiving multiple offers from different companies if this information is known.
As we have seen, business is about people. If you want great clients, then you need great agents. Similarly, if you want to grow your brokerage, it’s important to nurture and develop the talent within it. This creates a powerful supporting force when you're ready to increase your agent count.
Ready to dive into more educational pieces for you and your real estate team? Head over to Elm Street Academy for best practices, tips, tricks and continued real estate knowledge.
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