Be the Brand They Remember: How to Stand Out in a Sea of Real Estate Agents

As a real estate professional, the service you provide is fundamentally similar to other real estate professionals. With so many agents and brokers available to potential clients, how do you stand out from the crowd?

The answer lies in brand awareness for real estate agents.

By focusing on building a recognizable and trusted brand, you can foster familiarity among your target audience and sway their decisions in your favor, helping take your business' reach and lead conversion to the next level.

Why is brand awareness important?

Raising awareness in your market allows your real estate services to attract a wider audience. If you build brand recognition within your target community, you'll feel more familiar and trustworthy to potential buyers and sellers when they start their real estate journey. Your name, face, and brand will stick in their minds when it's time to choose an agent.

Take soda for an example: when choosing a cola product, consumers are more likely to pick brands they're familiar with, like Coca-Cola or Pepsi. Often, brand awareness can even convince somebody to choose you over a less familiar alternative - take the generic grocery store-branded cola, for instance. Similar to how a home buyer or seller might pick a well-known agent over one they've never heard of.

How can I measure brand awareness?

There are multiple variables involved in determining brand recognition. Luckily, if you're using social media or have a real estate website, you already have access to valuable analytics tools to gauge your success. The primary data used to measure brand awareness include:

• Overall website traffic, especially new visitors.
• Branded search volume (e.g., someone typing your name or real estate team directly into a search engine).
• Social media mentions.
• Social media engagement (e.g., likes, comments, shares, retweets, views, etc.).

Monitoring these key indicators will give you valuable insight into how well your brand is resonating with your target audience.

How to increase brand awareness

Now you know the tools to use, but how do you use them in your brand awareness strategy? A great deal of generating brand awareness is educating your audience about your brand and your unique value as a real estate professional. Similar to your other marketing efforts, you want to communicate why buyers and sellers should choose you over the competition. Ideally, you want to show them rather than tell them.

Some excellent ideas for increasing brand awareness might include participating in, hosting, or sponsoring events in your community. Supporting and interacting with local businesses, both online and offline, will also create a positive association with your brand. High-quality guest posting on local blogs or contributing to neighborhood newsletters is another way to boost brand awareness online.

While these strategies can be incredibly helpful in building brand awareness, you'll still need to follow the best practices of any marketing campaign. To raise brand awareness, you'll need to stick to a consistent brand voice, brand message, and brand values to educate your audience effectively.

It's also important to remember that building strong brand awareness as a real estate agent takes time. Focusing your efforts on social media platforms to improve brand awareness is effective, but won't get results overnight. However, with a solid understanding of how brand building works, and a little patience, your efforts will certainly pay off.

Ready to Boost Your Brand Awareness?

Building strong brand awareness for real estate agents is one of the smartest investments you can make for long-term success. By consistently showing up in your community, online and offline, you'll stay top-of-mind when clients are ready to buy or sell. If you're ready to take your brand presence to the next level, Elm Street Technology can help. From custom websites and social media marketing to lead generation and CRM solutions, we offer everything you need to grow your real estate business. Schedule a demo today to see how Elm Street Technology can help you build a brand that gets noticed.