Wonder why some agents are successfully converting leads, while others (you?) struggle? Looking for ways to turn your buyer / seller leads into more cha-ching?

Successful agents know that a strong lead nurturing workflow is one of the most REVENUE PRODUCING activities they can implement, but many struggle with understanding where prospects live in the buy / sell continuum and therefore fail to meet the immediate (and future) needs of those prospects. Well, no more!

In this insightful 1-hour webinar, Eric Pointer, VP of Business Growth (Elm Street) and Veteran REALTOR(R) and Marino Orlandi, Co-Founder (Aiva) - whose company has scrubbed millions of leads for the most successful agents in North America - will walk you through each stage of the buy / sell continuum, dig into the TRUTH about successful lead generation, and share intelligent insight and workflows to connect (and convert) prospects at every stage of the lead lifecycle.

A MUST-WATCH for real estate professionals looking to increase ROI within their pipeline.

Lead Conversion

The Science Behind Successfully Closing Leads

Confused by terms like cryptocurrency, blockchain, NFT, bitcoin, and Metaverse? Wondering what the heck Elon Musk is talking about? The future of real estate transactions on the blockchain is here, and quickly gaining momentum.

In this exciting, 1-hour webinar, top thought leaders across the real estate sector will dig into the topic that’s impacting how people are buying, selling and investing in real estate.

Matt Fagioli, Founder of Xplode Conference & Operating Partner of BKG™ – Brokerage Atlanta, will be connecting with Rob Hahn, Managing Partner of 7DS Associates, Chris Haran (MRED), Nobu Hata (Denver Assoc. of REALTORS), and Liz Sturrock (Miami Assoc. of REALTORS) on the current state of cryptocurrency in real estate, challenges and hurdles that we face in adoption, and how the real estate transaction could be forever changed.

Mastermind Series

Blockchain and Its Impact on Real Estate

Elm Street Academy recently had the opportunity to bring together top thought leaders across the real estate sector to share their viewpoints on ‘Blockchain and Its Impact on Real Estate.’ Due to popular demand, we are taking the conversation to the NEXT LEVEL! Blockchain, crypto, NFT, Metaverse, bitcoin, DeFi, Web3… they may sound like buzzwords, but there is a reason why they are getting so much attention.

In this thought-provoking, 1-hour webinar, Matt Fagioli, Moderator (Operating Partner, BKG™ - Brokerage Atlanta) is joined by Teresa Grobecker (CEO, Real Estate Consortia), Chris Tamm (CEO, Ownership Financial and Managing Partner, Cast Services), Sam DeBord (CEO, Real Estate Standards Organization), and Mark Thomas (Co-Founder & CEO, Zen Sports) to discuss digital transactions in real estate.

This dynamic panel will bring a diverse set of perspectives, offering insight not only into the current impact that blockchain technology is making on the industry, but how to be prepared for what’s to come next.

Blockchain and Its Impact on Real Estate 2.0

Elm Street is taking the real estate world by storm through their contemporary, innovative suite of products and services. The company is hyper-focused on solving fundamental challenges in the day-to-day operations of brokerages, and is changing the technology landscape in terms of expectations and outcomes. Comprised of a visionary team that comes from multiple business backgrounds, Elm Street isn’t interested in repeating the mistakes of their peers, but in blazing a NEW path where its people first approach serves as a guiding light.

“We aren’t in the technology business,” states Prem Luthra. “We’re in the business of helping people fulfill the American Dream of home ownership.”

In this 1-hr conversation, Prem Luthra, President & CEO of Elm Street connects one-on-one with Travis Saxton, Executive Vice President of Technology at T3 Sixty to discuss Elm Street’s fast path to success, and to showcase some of the innovative solutions that differentiate Elm Street from the competition.

Leading the Charge: Technology Innovation for the Real Estate Sector

Mortgage rates are on a roller coaster, unnerving experts and consumers alike. This wild ride will continue well into the second half of 2022, with continued rising rates and low inventory contributing to the turmoil.

Denis Pepin, VP of Business Development at Elm Street, sits down for a one-on-one deep dive with Mortgage Expert, Ryan McDonnell of McDonnell Mortgage Team to discuss the realities of current interest rates, what consumers should be focused on regarding mortgages, renewal and opportunities, and how real estate agents can best communicate relevant, helpful information to their customers as the housing market continues to fluctuate.

Who Should Watch? - Real estate agents & brokers seeking tactical, reliable information on the mortgage sector. - Consumers seeking insider information into rising mortgage rates and what it means for the real estate transaction.

- The current state of interest rates and projections/expectations heading into the second half of 2022

. - How real estate agents & brokers should be communicating and preparing their customers for rising interest rates and low inventory.

- The role of the mortgage professional in this shifting market.

- What actions people should be taking now in the event of inflation.

- What impact the shifting market has on the transaction process.

The Mortgage Roller Coaster: Separating Fact from Fiction

Good Brokers provide guidance & insight into helping their Agents build a solid annual business plan. GREAT Brokers take the time for a mid-year check-in to see how their Agents are performing, what’s working and what’s not, and how they can help Agents make adjustments for success. This simple gesture ensures open dialogue, a proactive approach to nurturing Agent growth, and aids in retention.

In this 1-hr discussion, Bondilyn Jolly, Chief Marketing Officer at Elm Street and Denis Pepin, Broker/Owner of Professionals Realty Group walk through the steps of conducting a thoughtful business performance review process that includes:

- Mid-Year Business Plan Review (What’s Working, What’s Not & Where to make Adjustments)

- Income Evaluation (Expectations vs Reality)

Linked below is a complementary workbook that you can use to follow along with the discussion: 

https://3sixtyfive.agency/agent-productivity-guide/

Broker Development

Driving Agent Success Through Proactive, Hands-On Touchpoints

Your time is important so let's get right to the point...

Are you wasting time chasing poor quality leads that go nowhere? If so, you're not alone, and we're here to help.


Please join us for a complimentary information session -
Get Off the Lead Chasing Treadmill - Learn How to Attract Leads YOU Can Close! This 45 minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business & Professional Development at Morris Real Estate Marketing Group.

During this webinar you will learn:

• Not all leads are created equal – how to identify which leads will have the highest probability of closing
• How to select the lead generation strategy that best matches your personality type
• How to create a marketing system that will consistently generate buyer and seller leads you can close

Lead Generation

Get Off the Lead Chasing Treadmill - Learn How to Attract Leads YOU Can Close!

Want to know the secret to securing listings in a low inventory market?


The secret is you! How you market your business, how you use the tools available to connect with clients, and how you present your unique value in a way that matters to sellers. In a low inventory market, it’s important to stand out and market
yourself like a pro.

In this one-hour session, the Elm Street Academy educational team will cover how you can use your online presence to market yourself as an expert and market leader so that when it’s time for a seller to list their home, you are top of mind.



Walk away with actionable knowledge that you can implement right away!


- How to build brand awareness on your social channels
- Learn ways to present yourself as an industry and community expert
- How to create an online ecosystem that drives results
- What you should (and should not) do to stand out to sellers
- Find opportunities to present your unique value proposition
- And much more!

Listings

The Secrets to Securing Listings - Elevate's Top Tips for Success

The #1 Social Media & Lead Generation “Boot Camp” is coming to you!

In this limited edition summer series, top Elm Street Educators will teach YOU time-saving, money-saving tips, tricks & strategies to boost your online marketing so you can have more time to focus on what’s important this summer… YOU!

Session Highlights
The top social media channels for capturing buyers & sellers.
How top agents automate their marketing to save valuable time.
Content that resonates, engages & converts.
Increasing GCI with strategic online lead generation.


Social Media & Lead Generation Marketing "Hacks" 

With 2.91 billion monthly active users, Facebook remains one of the most impactful social media marketing platforms available to realtors today. In the next installation of our monthly IDX Broker webinar series, IDXpert Nick Leech and Dean Cacioppo, IDX Broker Developer Partner and Co-Founder of One Click SEO, demonstrate how dynamic (always up-to-date!) Facebook ads can be used to showcase your active listings to both a broad and specific client base. Learn how to create and load an XML feed from IDX Broker into your Facebook business account–we’ll even offer our best-practice suggestions for maximizing your digital marketing budget.

Social Media

Using Dynamic Facebook Ads to Showcase Your Listings

Successful recruitment and retention is a year-round practice, but we all know that between now and the early Spring is officially the heaviest recruitment time of the year. Through the end of the year, agents are evaluating their successes, failures, and the people around them... including their broker. Are you ready?

Join Bondilyn Jolly (Managing Partner, 3sixtyfive.agency & SVP Marketing, Elm Street Technology), & Denis Pepin (Broker/Owner, United® Real Estate Professionals) as they discuss strategies for successful recruiting and retention, and offer a FREE Recruitment Strategy Guide.

Rock Your Recruitment - Recession Proofing Your Brokerage

Are you getting results from social media marketing?

Join us for a 30-minute crash course in getting more out of your social media efforts. Learn from an OutboundEngine marketing expert how to choose the right platforms, craft the right content and automate the hard stuff.

The social media sites you must be active on and why.

Content tips to engage your audience and share your expertise.

How to use automation tools to delegate marketing work.

10 Tips to Improve Your Social Media in 2022

The market has experienced many different adaptations over the years - external events, industry fluctuations, recessions, triumphs and crises being just a few of the reasons for this! As the market changes, successful real estate professionals know that they need to be on their A-game and be proactive with how they conduct their business.

In this 1-hr webinar, Bondilyn Jolly, CMO of Elm Street connects one-on-one with Laura Monroe, Global Head of Community at Inman to discuss the current state of the market and how you can set yourself up for success and overcome the challenges these changes bring forward. Bondilyn and Laura will be discussing how you can be proactive and how technology and marketing fit into every agent’s business plan.

Be sure to stay tuned the entire hour for a live Q&A with Bondilyn and Laura, as well as a brief demo of Elm Street’s ecosystem of solutions that are designed to help your business thrive, no matter the state of the market.

Recession Proofing Your Real Estate Business: How Technology & Marketing Fit Into Your Business as the Market Changes

Do you need a well-rounded real estate marketing strategy but are questioning where to focus your time, energy and budget?

Please join this exclusive and complimentary 40-minute information session, Rethinking Online Leads, hosted by real estate marketing expert Matt Weinstein of Morris Real Estate Marketing Group.

In this webinar, Matt will explore the latest facts & insights about:

The Best Lead Generation Strategies To Match Agent Strengths

Rethinking Online Leads - CANADIAN AUDIENCE ONLY

Did you know the Zapier workflow automation tool is compatible with your IDX Broker account? This product integration has the potential to completely change the way you do business! In this thirty-minute “how to” webinar, IDXpert Lain Vineyard demonstrates how Zapier can be configured to send leads to industry-standard CRM systems, build lists in email marketing tools like Mailchimp or Mailgun, distribute new leads to agents through Google, and push new listings across social media platforms. Register today!

Technology Training

Zapier + IDX Broker: Automating Your Workflow

Everywhere you look, you’ll see experts describing the real market as ‘cooling off, normalizing, shifting, dropping, balancing, slowing down’’ and so on. However you perceive the current market, we know the market is changing and with change, comes new challenges!

In this month’s session of the popular ‘Getting Social With Dylan’ series,’ Dylan Handy, series host and marketing expert will be discussing the current state of the market and how you can overcome the challenges it brings forward and continue to grow your business. Dylan will be sharing ideas on how you can implement sustainable systems that will help you to not only generate more leads, but to convert more leads and close more business, no matter the state of the market.

Fresh ideas on how to navigate today’s market

Generate and Convert More Leads in a Challenging Market

You worked your sphere, you invested time and money into your lead generation efforts, and congrats, you’ve got a lead!

But ever wonder why some agents are able to generate AND convert leads, while others struggle? Ever generate a lead and quickly lose traction? What happens after you generate that lead is where the real magic happens.

 for a high-energy and impactful educational session where we will dive into not only how to successfully generate a lead, but how to uniquely nurture each lead so you can actually convert and close more deals.

Proven lead nurturing workflows for each lead type

How to provide value-driven content to each lead type

Lead conversion strategies that drive results

WINNING Strategies to nurture cold leads to closed. Get more $$ out of your prospecting.

Are you wasting time chasing poor quality leads that go nowhere? Are you spending time and money on
high competition leads that result in little to no business? If so, you’re not alone, and we’re here to help.


Please join us for a complimentary information session, Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year.


Not all leads are created equal – how to identify which leads will work for you.

Proven lead generation strategies that will make you money with less effort.

How to create a marketing system that increases referrals and repeat business.

Join our webinar, Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year, on
Wednesday August 24th @ 1:00pm EST.

This 45-minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business & Professional Development at Morris Real Estate Marketing Group.

Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year

Sometimes, the grass isn’t always greener on the other side. At least that’s what Nancy Fudge, owner of Wilmington, Massachusetts-based Fudge Properties, discovered when she left Elm Street only to realize that its Elevate CRM was much easier to use than anything else she could find.

Now Fudge takes full advantage of the social media marketing CRM that provides her and her team with advanced CRM, IDX websites, lead generation, marketing automation, text concierge, listing posts to social media and more.

Working in the real estate industry since 1981, Fudge started the firm 15 years ago in her hometown, and though it’s a small office of about seven people, it’s well-known in the area.

“I’ve had clients turn into friends, and I know that happens elsewhere, but these special bonds are established and need to be nurtured,” says Fudge, whose experience with online marketing tools has been wide-ranging.

When she first opened her office, she was using RLS2000, which Elm Street acquired in September 2016, and she appreciates the fact that nothing really changed after the acquisition.

“I liked the fact that they did everything for me,” says Fudge. “They took care of Facebook and all the ads and blogs on my website so that I didn’t have to take time out of my day to do that.”

Being someone who is always looking for something new, Fudge ultimately left Elm Street to try something different. It didn’t take long for her to determine that cutting ties with Elm Street wasn’t a great decision after an issue popped up that wasn’t given the attention she knew Elm Street would have provided.

Impressed with Elm Street’s customer service, Fudge points to Elevate’s Customer Support as one of the main reasons she went back to the company outside of the technology offered.

“Elevate’s Support always works hand-in-hand with our agents, and I couldn’t find any other companies with that level of service,” explains Fudge. “So many companies are more hype than anything else. I remember telling someone in my office, ‘I’m going back to Elm Street because they do everything for us.’ It’s not that I’m lazy, but they do it all and make my life so much easier.”

And while Fudge admits that she’s not necessarily tech-savvy, she truly appreciates just how easy Elm Street is to navigate.

“I find that operating inside Elevate is pretty simple. Not only can I make changes on our brokerage website, but I can also make changes on my agent’s websites,” says Fudge. “I don’t want to take time out of my day to try and figure things out and waste my time. When I log into Elevate, all of my tasks are ready to be marked off in an easy-to-navigate way. I can also manage all of my lead generation and agent recruiting in the same spot.”

Thinking back on her year away from Elm Street, Fudge looks at the move as a learning experience that has given her a newfound appreciation for everything Elm Street has to offer.

“I’m happy with Elm Street, and I won’t be changing anytime soon,” concludes Fudge. “It’s a great company, and they do what they tell you they’re going to do.”

For more information or to try Elevate FREE for 60 days, visit

Elevate Your Business To A Whole New Level

Technology industry executive has proven track record and will lead company in next stage of its growth.

NEW YORK, NY – July 18, 2022 – Elm Street Technology, LLC ("Elm Street" or the “Company”), a leading provider of residential real estate technology and marketing solutions, today announced that Byron McDuffee has joined the Company as Chief Executive Officer, effective July 14th. Elm Street is backed by Aquiline Capital Partners LLC (“Aquiline”), a private investment firm based in New York and London with $8.7 billion in assets under management that invests in businesses globally across financial services and technology.

Mr. McDuffee is a long-time technology industry veteran with a strong track record of leading vertical-focused software companies. Mr. McDuffee most recently served as the COO of DealerSocket, Inc., a global software as a service (SaaS) company operating in over 100 countries that offers solutions for franchise and independent auto dealers including customer relationship management, dealership management solution, inventory management, websites and digital retailing. Previously, he served as a Senior Vice President at Equifax where his core focus areas included transformational process re-engineering and adjacent market expansion.

“I am excited to be joining Elm Street to lead the Company as it builds on its strong reputation as a technology leader in the real estate industry,” said Mr. McDuffee. “I look forward to positioning the Company for continued and accelerated growth while achieving the highest levels of customer satisfaction as we work towards solidifying and expanding our market position.”

“Byron is a seasoned executive with the experience and knowledge to drive strong operational and financial outcomes in competitive markets while building a positive company culture,” said Jeff Greenberg, Chairman and CEO of Aquiline. “We are confident that Byron will make an immediate impact at Elm Street and help the Company continue on its growth trajectory.”

Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate - to capture and nurture more leads into closed business. Elevate allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. For more information, please visit 

Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London investing in companies across financial services and technology, healthcare, and business services. The firm had $8.7 billion in assets under management as of March 31, 2022. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit 


Prosek Partners for Aquiline Capital Partners
Josh Clarkson / John Perilli / Maria Jose Gonzalez
jclarkson@prosek.com / jperilli@prosek.com / mjgonzalez@prosek.com

Elm Street
Bondilyn Jolly, Chief Marketing Officer
Bondilyn.jolly@elmstreet.com

Elm Street Technologies Appoints Byron McDuffee as Chief Executive Officer

In an ideal world, a good CRM helps agents streamline daily activities, nurture leads and prioritize what’s important. We recently connected with some agents using Elevate to learn about the CRM features they find most useful.

“Before my CRM, I was stressed because I felt like I had to spend hours every week chasing leads and trying to focus on follow up. Now I have this great at-a-glance dashboard of all my daily activities: who I need to contact, automated outreach and all follow up. I was able to cancel four other products, which saved money, and the insight and time saved has turned me into a loyal fan.” – Jennifer M.

 Invest the time to learn about all of your CRM’s features and how you can consolidate and automate your daily activities.

“I spend about $1,600 a month on leads, and my CRM’s concierge service is converting an average of 12% of them into conversations for me. The transcript gives me valuable information about my prospect, and the fact that people think that I have an assistant in Los Angeles is priceless.” – Jason T.

 Invest in follow up and let someone else do the work. Agents spend a lot on lead gen but fall short once they’ve captured the lead, which is when the real work begins.

“A comprehensive CMA can be really time-consuming. My CRM has one of the easiest CMA wizards ever. It creates and shares a professional CMA in minutes so I can move on with my day. My clients are always impressed with how quickly I can respond to their information requests.” – Sonja P.

 Take advantage of the templates and workflows in your CRM. You can automate your daily busy work, freeing up time to be more responsive to clients.

“I knew I needed social media, but finding the time to commit was overwhelming. My CRM automatically posts my listings to Facebook, Twitter, LinkedIn and YouTube, along with other content for my audience. Now I’m a social media rockstar and only lift a finger when I want to post something personal.” – Lisa L.

 Find a CRM with social media marketing tools that do the work for you, especially if social media isn’t a strength.

“My favorite feature is the daily market reports. Anytime a listing hits the market that matches client interest, they receive an auto-generated email with all the details. In today’s market, we need to move quickly, and this tool ensures that my clients are the first to know about new listings.” – Danielle T.

 It’s hard to always be responsive in a competitive market. Being able to automate important outreach as soon as it hits the MLS gives your clients the advantage they need.

Take the time to find a CRM that helps streamline and automate your day-to-day, and make sure it’s backed by a strong support team that will help drive marketing and business success.

Bondilyn Jolly is an internet entrepreneur, investor, mentor and software founder and CEO. As CMO of Elm Street, Jolly is focused on developing thoughtful, meaningful conversations around marketing, technology and business growth across the real estate sector and beyond. Learn more at 

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