Content Marketing Secrets for Real Estate Professionals: Hot Tips to Sell More Homes
When it comes to real estate marketing, content is king. It’s not enough to let the listings speak for themselves - you need to put out exciting, engaging content to build your brand and garner interest.
If your real estate marketing game has fallen flat, it’s time to focus on content. Content marketing will give you a huge advantage by helping establish stronger connections with prospective clients and by enhancing your overall brand presence in a competitive market.
By consistently creating and distributing valuable, relevant, and engaging content, you can attract more leads and close more sales. But what kind of content is the best?
Here are some hot tips to kick your real estate content marketing strategy into high gear.
Engage With Video
Blog posts, email newsletters, and informative articles are all standard content marketing components for real estate agents - but if you’re not using video content in your strategy, you’re falling behind.
Here are some ideas for video content that will get results:
- Virtual tours of properties: Whether it’s a sneak peek or a full walkthrough, showing prospects a preview of a property with high- quality video is a surefire way to boost interest.
- Neighborhood highlight videos: Introduce the area! Highlight amenities, cultural hotspots, and other points of interest in a given area.
- Client testimonial videos: Let your successes speak for themselves!
You’re the Expert - So Prove It!
Excellent content marketing allows you to personalize your communication and showcase your expertise. How will you stand out from the crowd?
Try these strategies when planning your content calendar:
- Educate your audience: Informative video and visual content like infographics and charts help empower prospects and make you look like a genius.
- Share industry “secrets": Even if they’re not technically secrets, leveraging your insider angle is a great way to attract viewers and build your contact list.
- Stay relevant: How does your expertise help potential clients? Show them!
Get Serious About Social Media
Social media can make or break your real estate marketing strategy. If you’ve been falling behind on posting or interacting with others on the top social media platforms, you’re missing out.
The most important things to keep in mind if you’re ready to get serious with social media content are:
- Platform Selection: Choose platforms where your target audience spends their time (e.g., Facebook, Instagram, LinkedIn). This might take some research, but the payoff will be worth it.
- Consistent Posting: Share a mix of your content, listings, and community updates regularly. This is especially important on platforms ruled by the almighty algorithm - you need to stay top of mind!
- Engagement: Interact with comments and messages promptly. You want to be approachable, but professional - make sure your audience knows it.
Focus on content with high-quality video, niche expertise, and social media savvy to light a fire under your real estate marketing strategy.
Need more ideas on how to elevate your social media strategy? Download our free Social Media Marketing 101 guide to discover even more tips and ideas designed just for real estate professionals.
Ready to take your marketing to the next level?
Schedule a personalized demo to see how Elm Street’s solutions can help you create impactful content, build your brand, and grow your real estate business.
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