GTM leader brings 20+ years of B2B SaaS experience to lead the company's key marketing initiatives and deliver on defined growth goals.
FRISCO, TX – March 7, 2023 – Elm Street Technology, LLC ("Elm Street" or the "Company"), a leading provider of residential real estate technology and marketing tools, today announces Mitch Fanning has joined the Company as Chief Growth Officer, effective immediately.
Fanning's 20+ years of GTM experience as a marketing leader has helped some of Canada's fastest-growing B2B SaaS companies create enterprise value with strategic, data-driven marketing motions that drive predictable demand.
Since late 2021, he has advised over a dozen B2B SaaS companies from $5M to $100M+ across multiple industries and verticals ranging from cybersecurity, healthcare, real estate, fintech, and martech. Before that, he led marketing at Rentsync, a leading provider of marketing solutions for the multifamily industry, which experienced significant growth during his tenure.
Fanning assumed the role of acting Chief Growth Officer with Elm Street Technology in the second half of 2022 and, in that time, has laid the initial foundation for a predictable marketing engine at Elm Street Technology.
“As CGO, I am excited to join Elm Street full-time to continue this work and to build on its strong reputation as a technology leader in the real estate industry," said Fanning. "I look forward to positioning the Company for continued and accelerated growth."
"In his role as GCO, Mitch will also be tasked with increasing ROI, helping internal teams become fully agile and transparent, and contributing to the design of resilient real estate software solutions that will meet market demands that stand the test of time," added Byron McDuffee, Chief Executive Officer. "I'm confident he is the correct person to lead the Elm Street marketing team in accomplishing these initiatives."
About Elm Street Technology, LLC
Elm Street Technology, LLC provides real estate professionals in every stage of their career with the tools they need to build the business they want.
Elm Street offers specific, thoughtful solutions to agents, teams, and brokers who are seeking to build new client relationships and generate more business from their existing clientele. These tools include automated marketing suites, IDX websites, lead generation tools, a best-in-class CRM, email marketing, social media management, content marketing tools, and more. For more information, please visit elmstreet.com.
Elm Street Technology
Chris Linsell, Director of Content