Finding your real estate niche is all about communicating to your buyers and sellers that you're not only an expert in real estate, but you have specific expertise that sets you apart from the sea of competitors out there. Realtors who identify a niche get better referral rates, have more repeat clients, and see their business scale faster than agents who try to be "all things to all people".
Before you can select your area of focus in real estate, you need to ask (and answer) a few questions:
Promoting your real estate niche starts with identifying the specific groups of people who are your most likely clients and identifying where they're spending their time. Once you know where your audience is reachable, you can design strategies for putting yourself in front of them.
For instance, if you are targeting first-time homebuyers as your niche, you're likely going to get a lot of clients living in apartments. So, direct mail marketing to apartment complexes, or targeting Facebook and Pinterest ads for people who've identified a "first home" as an interest would be a good strategy.
Of course, you're also going to want to communicate your niche to the people you're already connected to, using effective email marketing and promoting your real estate website. A fantastic real estate CRM is a great way to do this. If you're looking for a great CRM, make sure to check out Elevate from Elm Street Technology.
If you still haven't chosen a real estate niche to focus on and need some ideas, we've got a list of the top 10 real estate niches you should consider.