First Impressions Matter: A Strategic Approach to Brand Awareness

First Impressions Matter: A Strategic Approach to Brand Awareness

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April 12, 2022
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Julie Henning
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Education & Best Practices

Brand awareness is a powerful tool in your marketing tool belt. First impressions matter to your brand, so you’ll want to keep your brand consistent across all your marketing pieces. From your website to your mailing pieces, keep your eye-catching brand all the same. A good way to do this is to start small and think big.

First Impressions Matter: A Strategic Approach to Brand Awareness

Print Marketing

All of your digital and print marketing should have the same look, so no matter what people see of yours, they will know whose marketing it is. Did you know using a signature color can increase brand recognition by 80% and consistent presentation of a brand has seen to increase revenue by 33%? Most importantly, keep your brand and branding to be consistent and something that people remember.

Maybe you already have your first listing and need a new sign? Starting your farming campaign? Postcards and door hangers should have all the same consistency throughout. At a minimum, you will want to order business cards to have on hand when holding open houses, networking, or chatting with someone at the grocery store. You never know who you are going to run into and want to pass along your information.

Digital Marketing

In today’s digital world, 93% of buyers looking for a home use online searches for listings and information during their home-buying journey.

Your real estate website is one of your most powerful digital marketing tools–your website tells the story of who you are, what you do, and how you can help potential and existing clients find a dream home.

Your website is your brand, one of your lead sources, a content hub and a way to communicate online. As a new agent, building a website from scratch can feel overwhelming, but creating a unique website experience for your clients can help you stand out from the competition. 

We suggest including your biography/your “why” (why you love and do what you do), content geared towards Real Estate like Real Estate terms for buyers/sellers, or a blog with content about events or must see attractions in your area, testimonials (though you may not have any just yet, this can be added later) and the biggest of them all is a Property Search tool. The better content you have, the longer your viewers will interact on your website.

According to many studies, upwards of 85% of prospects will check out your website but not contact you. If you have a good lead-capture form, you’ll be able to follow up with many of those real estate leads that would otherwise be lost.

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Brand awareness | Digital marketing | IXACT Contact | Ixact contact CRM | Print marketing | Real estate | Real estate website
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