IDX Broker™ Expands Client Services to Incorporate IXACT CRM

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May 12, 2022
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Julie Henning
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Product News

Single sign on solution helps real estate agents convert more leads & increase overall revenue

May 12, 2022 – Dallas, TX – Elm Street Technology, LLC (“Elm Street”), a leading provider of residential real estate technology and marketing solutions, today announced the product integration between IXACT Contact Solutions (“IXACT CRM”) and IDX Broker™, allowing real estate consumer leads to be automatically passed between an IDX website and into an industry-leading real estate Customer Relationship Management (CRM) tool. 

Available as an account upgrade for new and existing IDX Broker™ customers, the product integration between IXACT CRM and IDX Broker™ Lite and IDX Broker™ Platinum accounts meets a growing need for agents to have a more robust and interactive experience with their growing client base. 

“Our customers have been asking for an easy way to automatically pass web-captured leads into a CRM for nurturing and follow-up,” explains Jeff True, Director of Technical Sales at IDX Broker™. “IXACT CRM offers one of the most trusted and well established real estate CRM solutions in the industry, offering our customers a simple, hands-off solution to their needs.”

Accessible as a single sign-on from within the IDX Broker™ Dashboard, Shannon McGee, IXACT CRM Sales Director added, “Agents who use the IXACT CRM convert more leads into listings and attract more referrals and repeat business. Our clients see an average revenue increase of 37% using our automated “Keep In Touch” system.”

IXACT CRM also includes marketing features that build brand awareness and round out the complete digital real estate marketing experience. “IXACT CRM includes the ability to create drip email campaigns, send mobile-friendly newsletters, and make relevant social media postings that help agents stay-organized and build lasting relationships,” McGee adds. “The best part? It doesn’t take a technical marketing mind to use IXACT CRM and build success.”


About Elm Street Technology, LLC: Elm Street offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate – to capture and nurture more leads into closed business. Elm Street’s portfolio of products and services allow busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. To learn more, please visit

About IDX Broker, LLC: Based in Eugene, Oregon, IDX Broker, LLC is nationally known as a leading provider of real estate search applications. IDX Broker, LLC actively manages over $1 trillion worth of active listings data from over 600 individual Multiple Listings Services (MLS). IDX, Broker, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate-based websites. For more information, please visit

About Morris Real Estate Marketing Group / IXACT CRM: Based in Toronto, Ontario, Canada, Morris Marketing is focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Founded in 1929, the company has evolved with the needs of their client-base for close to a century, earning a well-respected reputation for outstanding support and service, and launching the popular IXACT CRM. For more information, please visit or

Elm Street Technology Media Inquiries:

Elm Street
Bondilyn Jolly, Chief Marketing Officer
[email protected]
Phone: +1.504.813.9045

IDX Broker | Leads | Real estate agents
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