You spend time every day marketing your real estate business, but how confident are you that what you're doing is actually working? If you're not sure that what you're spending your time (and money) on is driving your business forward, don't worry, you're not alone.
Real estate marketing can be a tricky effort to measure, but not impossible. Here are three strategies you can use to get more confident in your real estate marketing.
It might seem simple, but you'd be surprised how many real estate professionals aren't spending time digging into the actual results of their marketing efforts. If you're sending an email newsletter, for instance, you should be looking at how many people open your newsletter and how many people click on the links.
If you aren't getting the sort of open and click rates that you want, adjust your strategy. Confidence starts by measuring performance and making positive changes.
When you start measuring your performance, it's easy to get caught up in what we like to call "vanity metrics". These are performance numbers that look compelling, but don't actually create positive momentum.
For instance, say you're big into organic social marketing, specifically, Facebook. It's great to have a large Facebook audience, but if nobody that follows you actually interacts with any of your content or visits your website, does that follower-count really matter?
To get more confident that your marketing efforts are making a difference, identify the specific metrics that will move your business in the direction you want it to go. Make those impactful metrics the center of your strategy and try to block out the metrics that don't matter.
Successful real estate marketing is about sustained, strategic effort over a long period of time. There's no such thing as an overnight success in real estate marketing.
This means that in order to properly understand the value of your work, you need to be looking at results on an annual scale. This also means that the hard work you do today might not get recognized for a while, which can be tricky for building confidence.
In order to get more confident in you real estate marketing, start measuring your day-to-day and week-to-week success by the work accomplished, and your quarterly and annual results by transactions closed.
What matters is consistency.
In order to truly become confident as a real estate marketer, you have to start seeing results. Results come from measuring the effectiveness of your work, zeroing in on the metrics that matter, and understanding the right time table for success.
Here at Elm Street, we're experts when it comes to real estate marketing. We've got the systems you need to tackle any marketing task. Got questions? We'd love to help.Tags: