What’s the best kind of real estate lead you can get? It’s the real estate referral that comes from a past client. When one of your clients recommends you to a friend or neighbour — “Debra is a fantastic agent Give her a call!” — the chances you’ll land that client is very high.
And you’ll probably be the only agent that person is talking to!
No wonder so many studies confirm that conversion rates for referrals are significantly higher than leads generated from any other channel.
So, if you’re an agent wanting to grow your business, a real estate marketing system that builds client referrals is a must.
To do that, it’s essential to understand why a past client would recommend you in the first place. Obviously, they would need to have had a good experience working with you. That’s a given. But are there other factors that come into play?
Here’s are other reasons why clients will recommend you.
Reviewing this list, it’s not surprising that a client receiving this level of attention would happily recommend you to others. But how do you find the time to do all those things?
The answer is simple.
Use an automated, done-for-you real estate marketing system that grows client referrals. That will make it easy to stay in touch with past clients, build trust and loyalty, and motivate them to recommend you.
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