Wonder why some agents are successfully converting leads, while others (you?) struggle? Looking for ways to turn your buyer / seller leads into more cha-ching?

Successful agents know that a strong lead nurturing workflow is one of the most REVENUE PRODUCING activities they can implement, but many struggle with understanding where prospects live in the buy / sell continuum and therefore fail to meet the immediate (and future) needs of those prospects. Well, no more!

In this insightful 1-hour webinar, Eric Pointer, VP of Business Growth (Elm Street) and Veteran REALTOR(R) and Marino Orlandi, Co-Founder (Aiva) - whose company has scrubbed millions of leads for the most successful agents in North America - will walk you through each stage of the buy / sell continuum, dig into the TRUTH about successful lead generation, and share intelligent insight and workflows to connect (and convert) prospects at every stage of the lead lifecycle.

A MUST-WATCH for real estate professionals looking to increase ROI within their pipeline.

Lead Conversion

The Science Behind Successfully Closing Leads

Confused by terms like cryptocurrency, blockchain, NFT, bitcoin, and Metaverse? Wondering what the heck Elon Musk is talking about? The future of real estate transactions on the blockchain is here, and quickly gaining momentum.

In this exciting, 1-hour webinar, top thought leaders across the real estate sector will dig into the topic that’s impacting how people are buying, selling and investing in real estate.

Matt Fagioli, Founder of Xplode Conference & Operating Partner of BKG™ – Brokerage Atlanta, will be connecting with Rob Hahn, Managing Partner of 7DS Associates, Chris Haran (MRED), Nobu Hata (Denver Assoc. of REALTORS), and Liz Sturrock (Miami Assoc. of REALTORS) on the current state of cryptocurrency in real estate, challenges and hurdles that we face in adoption, and how the real estate transaction could be forever changed.

Mastermind Series

Blockchain and Its Impact on Real Estate

Elm Street Academy recently had the opportunity to bring together top thought leaders across the real estate sector to share their viewpoints on ‘Blockchain and Its Impact on Real Estate.’ Due to popular demand, we are taking the conversation to the NEXT LEVEL! Blockchain, crypto, NFT, Metaverse, bitcoin, DeFi, Web3… they may sound like buzzwords, but there is a reason why they are getting so much attention.

In this thought-provoking, 1-hour webinar, Matt Fagioli, Moderator (Operating Partner, BKG™ - Brokerage Atlanta) is joined by Teresa Grobecker (CEO, Real Estate Consortia), Chris Tamm (CEO, Ownership Financial and Managing Partner, Cast Services), Sam DeBord (CEO, Real Estate Standards Organization), and Mark Thomas (Co-Founder & CEO, Zen Sports) to discuss digital transactions in real estate.

This dynamic panel will bring a diverse set of perspectives, offering insight not only into the current impact that blockchain technology is making on the industry, but how to be prepared for what’s to come next.

Blockchain and Its Impact on Real Estate 2.0

Elm Street is taking the real estate world by storm through their contemporary, innovative suite of products and services. The company is hyper-focused on solving fundamental challenges in the day-to-day operations of brokerages, and is changing the technology landscape in terms of expectations and outcomes. Comprised of a visionary team that comes from multiple business backgrounds, Elm Street isn’t interested in repeating the mistakes of their peers, but in blazing a NEW path where its people first approach serves as a guiding light.

“We aren’t in the technology business,” states Prem Luthra. “We’re in the business of helping people fulfill the American Dream of home ownership.”

In this 1-hr conversation, Prem Luthra, President & CEO of Elm Street connects one-on-one with Travis Saxton, Executive Vice President of Technology at T3 Sixty to discuss Elm Street’s fast path to success, and to showcase some of the innovative solutions that differentiate Elm Street from the competition.

Leading the Charge: Technology Innovation for the Real Estate Sector

Mortgage rates are on a roller coaster, unnerving experts and consumers alike. This wild ride will continue well into the second half of 2022, with continued rising rates and low inventory contributing to the turmoil.

Denis Pepin, VP of Business Development at Elm Street, sits down for a one-on-one deep dive with Mortgage Expert, Ryan McDonnell of McDonnell Mortgage Team to discuss the realities of current interest rates, what consumers should be focused on regarding mortgages, renewal and opportunities, and how real estate agents can best communicate relevant, helpful information to their customers as the housing market continues to fluctuate.

Who Should Watch? - Real estate agents & brokers seeking tactical, reliable information on the mortgage sector. - Consumers seeking insider information into rising mortgage rates and what it means for the real estate transaction.

- The current state of interest rates and projections/expectations heading into the second half of 2022

. - How real estate agents & brokers should be communicating and preparing their customers for rising interest rates and low inventory.

- The role of the mortgage professional in this shifting market.

- What actions people should be taking now in the event of inflation.

- What impact the shifting market has on the transaction process.

The Mortgage Roller Coaster: Separating Fact from Fiction

Good Brokers provide guidance & insight into helping their Agents build a solid annual business plan. GREAT Brokers take the time for a mid-year check-in to see how their Agents are performing, what’s working and what’s not, and how they can help Agents make adjustments for success. This simple gesture ensures open dialogue, a proactive approach to nurturing Agent growth, and aids in retention.

In this 1-hr discussion, Bondilyn Jolly, Chief Marketing Officer at Elm Street and Denis Pepin, Broker/Owner of Professionals Realty Group walk through the steps of conducting a thoughtful business performance review process that includes:

- Mid-Year Business Plan Review (What’s Working, What’s Not & Where to make Adjustments)

- Income Evaluation (Expectations vs Reality)

Linked below is a complementary workbook that you can use to follow along with the discussion: 

https://3sixtyfive.agency/agent-productivity-guide/

Broker Development

Driving Agent Success Through Proactive, Hands-On Touchpoints

Your time is important so let's get right to the point...

Are you wasting time chasing poor quality leads that go nowhere? If so, you're not alone, and we're here to help.


Please join us for a complimentary information session -
Get Off the Lead Chasing Treadmill - Learn How to Attract Leads YOU Can Close! This 45 minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business & Professional Development at Morris Real Estate Marketing Group.

During this webinar you will learn:

• Not all leads are created equal – how to identify which leads will have the highest probability of closing
• How to select the lead generation strategy that best matches your personality type
• How to create a marketing system that will consistently generate buyer and seller leads you can close

Lead Generation

Get Off the Lead Chasing Treadmill - Learn How to Attract Leads YOU Can Close!

Want to know the secret to securing listings in a low inventory market?


The secret is you! How you market your business, how you use the tools available to connect with clients, and how you present your unique value in a way that matters to sellers. In a low inventory market, it’s important to stand out and market
yourself like a pro.

In this one-hour session, the Elm Street Academy educational team will cover how you can use your online presence to market yourself as an expert and market leader so that when it’s time for a seller to list their home, you are top of mind.



Walk away with actionable knowledge that you can implement right away!


- How to build brand awareness on your social channels
- Learn ways to present yourself as an industry and community expert
- How to create an online ecosystem that drives results
- What you should (and should not) do to stand out to sellers
- Find opportunities to present your unique value proposition
- And much more!

Listings

The Secrets to Securing Listings - Elevate's Top Tips for Success

The #1 Social Media & Lead Generation “Boot Camp” is coming to you!

In this limited edition summer series, top Elm Street Educators will teach YOU time-saving, money-saving tips, tricks & strategies to boost your online marketing so you can have more time to focus on what’s important this summer… YOU!

Session Highlights
The top social media channels for capturing buyers & sellers.
How top agents automate their marketing to save valuable time.
Content that resonates, engages & converts.
Increasing GCI with strategic online lead generation.


Social Media & Lead Generation Marketing "Hacks" 

With 2.91 billion monthly active users, Facebook remains one of the most impactful social media marketing platforms available to realtors today. In the next installation of our monthly IDX Broker webinar series, IDXpert Nick Leech and Dean Cacioppo, IDX Broker Developer Partner and Co-Founder of One Click SEO, demonstrate how dynamic (always up-to-date!) Facebook ads can be used to showcase your active listings to both a broad and specific client base. Learn how to create and load an XML feed from IDX Broker into your Facebook business account–we’ll even offer our best-practice suggestions for maximizing your digital marketing budget.

Social Media

Using Dynamic Facebook Ads to Showcase Your Listings

Successful recruitment and retention is a year-round practice, but we all know that between now and the early Spring is officially the heaviest recruitment time of the year. Through the end of the year, agents are evaluating their successes, failures, and the people around them... including their broker. Are you ready?

Join Bondilyn Jolly (Managing Partner, 3sixtyfive.agency & SVP Marketing, Elm Street Technology), & Denis Pepin (Broker/Owner, United® Real Estate Professionals) as they discuss strategies for successful recruiting and retention, and offer a FREE Recruitment Strategy Guide.

Rock Your Recruitment - Recession Proofing Your Brokerage

Are you getting results from social media marketing?

Join us for a 30-minute crash course in getting more out of your social media efforts. Learn from an OutboundEngine marketing expert how to choose the right platforms, craft the right content and automate the hard stuff.

The social media sites you must be active on and why.

Content tips to engage your audience and share your expertise.

How to use automation tools to delegate marketing work.

10 Tips to Improve Your Social Media in 2022

The market has experienced many different adaptations over the years - external events, industry fluctuations, recessions, triumphs and crises being just a few of the reasons for this! As the market changes, successful real estate professionals know that they need to be on their A-game and be proactive with how they conduct their business.

In this 1-hr webinar, Bondilyn Jolly, CMO of Elm Street connects one-on-one with Laura Monroe, Global Head of Community at Inman to discuss the current state of the market and how you can set yourself up for success and overcome the challenges these changes bring forward. Bondilyn and Laura will be discussing how you can be proactive and how technology and marketing fit into every agent’s business plan.

Be sure to stay tuned the entire hour for a live Q&A with Bondilyn and Laura, as well as a brief demo of Elm Street’s ecosystem of solutions that are designed to help your business thrive, no matter the state of the market.

Recession Proofing Your Real Estate Business: How Technology & Marketing Fit Into Your Business as the Market Changes

Do you need a well-rounded real estate marketing strategy but are questioning where to focus your time, energy and budget?

Please join this exclusive and complimentary 40-minute information session, Rethinking Online Leads, hosted by real estate marketing expert Matt Weinstein of Morris Real Estate Marketing Group.

In this webinar, Matt will explore the latest facts & insights about:

The Best Lead Generation Strategies To Match Agent Strengths

Rethinking Online Leads - CANADIAN AUDIENCE ONLY

Did you know the Zapier workflow automation tool is compatible with your IDX Broker account? This product integration has the potential to completely change the way you do business! In this thirty-minute “how to” webinar, IDXpert Lain Vineyard demonstrates how Zapier can be configured to send leads to industry-standard CRM systems, build lists in email marketing tools like Mailchimp or Mailgun, distribute new leads to agents through Google, and push new listings across social media platforms. Register today!

Technology Training

Zapier + IDX Broker: Automating Your Workflow

Everywhere you look, you’ll see experts describing the real market as ‘cooling off, normalizing, shifting, dropping, balancing, slowing down’’ and so on. However you perceive the current market, we know the market is changing and with change, comes new challenges!

In this month’s session of the popular ‘Getting Social With Dylan’ series,’ Dylan Handy, series host and marketing expert will be discussing the current state of the market and how you can overcome the challenges it brings forward and continue to grow your business. Dylan will be sharing ideas on how you can implement sustainable systems that will help you to not only generate more leads, but to convert more leads and close more business, no matter the state of the market.

Fresh ideas on how to navigate today’s market

Generate and Convert More Leads in a Challenging Market

You worked your sphere, you invested time and money into your lead generation efforts, and congrats, you’ve got a lead!

But ever wonder why some agents are able to generate AND convert leads, while others struggle? Ever generate a lead and quickly lose traction? What happens after you generate that lead is where the real magic happens.

 for a high-energy and impactful educational session where we will dive into not only how to successfully generate a lead, but how to uniquely nurture each lead so you can actually convert and close more deals.

Proven lead nurturing workflows for each lead type

How to provide value-driven content to each lead type

Lead conversion strategies that drive results

WINNING Strategies to nurture cold leads to closed. Get more $$ out of your prospecting.

Are you wasting time chasing poor quality leads that go nowhere? Are you spending time and money on
high competition leads that result in little to no business? If so, you’re not alone, and we’re here to help.


Please join us for a complimentary information session, Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year.


Not all leads are created equal – how to identify which leads will work for you.

Proven lead generation strategies that will make you money with less effort.

How to create a marketing system that increases referrals and repeat business.

Join our webinar, Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year, on
Wednesday August 24th @ 1:00pm EST.

This 45-minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business & Professional Development at Morris Real Estate Marketing Group.

Results Driven Marketing – How to Get More Leads and Referrals Year-after-Year

In today’s challenging real estate market, fighting to keep your brokerage at the forefront can seem like an uphill battle. That’s why training your agents on the importance of continuous referrals and repeat business is crucial. Ensuring your agents nurture the prospects and past clients in their database can be the driving force in helping your brokerage stand out from others, especially in today’s fluctuating market.

But how do you harness the power of an all-in-one real estate CRM to help your agents get the referrals and repeat business they’ve been striving for?

Double Your Agents’ Referrals and Repeat Business With This One Key Tool, on Thursday, August 25th at 1:00pm EST

. In this webinar, we will show you how you and your agents can use one tool to build a healthy foundation they need to create the coveted customer relationship, leading to lifetime repeat and referral business!

BROKER ONLY SESSION Double Your Agents’ Referrals and Repeat Business With This One Key Tool

In today’s volatile market, top agents are positioning themselves as a true resource and expert across social. Why? The average American Consumer spends upwards to 2 ½ hrs PER DAY on social media, so YOU need to be where your prospects and clients are spending their time!

Join Elm Street Academy on Tuesday, August 30th at 2pm ET for an exciting session where you'll learn:

How to leverage social platforms for increased brand awareness

Strategies to provide value-driven content across each social platform

How to master social media fundamentals so you can get results


If you struggle with social media marketing, feel like you are falling behind marketing trends or want to grow your business, this is a session you don’t want to miss.

Scale Your Social Strategy: Leverage Social Platforms to Build Brand Awareness and Boost Your Business

Referrals are the best leads you can get. They cost less to acquire and they turn into customers at a higher rate than any other source.But if your plan is to just provide good service and then wait for referrals to roll in, you’re going to be disappointed. Referrals often don’t just happen on their own. So how do you turn your list of past customers into a referral-generating machine?This webinar will teach you how to increase your referral volume with smart marketing strategies used by the most successful small businesses.

Why referrals matter more than ever (with numbers to prove it)

3 problems holding you back from more referrals

How the leaders in your industry get referrals, even when they can’t meet them in person

Get More Referrals (Even In A Tough Market)

No one values low quality leads as much as high quality leads. That’s a given.

And yet, the competition for those leads is 

! Especially when summer ends and everyone is back into the swing of things.

The best quality leads come from your own Circle of Influence.

There’s no better way to organize, nurture and leverage your contact database than by using a CRM in your daily business.

, IXACT Contact will be hosting the webinar, Discover Your Secret Weapon for Low Cost, High Quality Leads, where you’ll learn how one, cost-effective tool can help you generate the very highest quality leads.

During the webinar, we’ll show you exactly how to use the IXACT CRM to your greatest advantage so you can:

Leverage the Keep-in-Touch Coach to reach out to the right people at the right time

Automate reminders for calls, emails, birthdays and move-in anniversaries

Send out done-for-you monthly newsletters to stay top of mind

Build and maintain meaningful, results-producing relationships with your contacts

Get ready for high-quality leads you can easily convert into clients!

Discover Your Secret Weapon for Low Cost, High Quality Leads

How to Get More Referrals (Even in a Tough Market)

As a marketer, you wear a lot of hats - you have marketing strategies that work and you’ve likely overcome challenges. But ever wonder if you can take your results from good to great? Mastering your marketing strategy is crucial to the ongoing success of your business, and making impactful tweaks can make all the difference!

In this month’s session of the popular ‘Getting Social With Dylan’ series,’ Dylan Handy, Elm Street Academy marketing expert will be joined by Shannon McGee of IXACT Contact to highlight different marketing approaches and how identifying your style allows you to maximize your strengths and close more business!

How to balance networking and prospecting skills

The value of varying lead generation strategies

How to use your strengths & weakness to your advantage

Social media marketing strategies that successfully drive business

How to implement sustainable marketing systems

What Kind of Marketer Are You? Close More Business by Identifying Your Approach

PEOPLE DO BUSINESS WITH THOSE THEY KNOW, LIKE AND TRUST.

In fact, 68% of sellers found their real estate agent through a referral and 53% used the agent they previously worked with to buy or sell their home. Leaning into your sphere is where the business is at and it just may be time to refocus your lead generation efforts!

Join Elm Street Academy on Wednesday, September 21st at 2pm ET (11am PT) for a jam-packed session where you will learn tried and true strategies on how you can tap into your sphere to generate high-quality, high-conversion leads. You will walk away with a deep understanding as to why it’s so important to build connections and nurture your existing relationships so you can generate more repeat and referral business.

The importance of tapping into your sphere of influence

Effective social media marketing strategies

The Repeat & Referral “Success Formula” for Year-over-Year Growth

Refocus Your Lead Generation by Mastering Repeat & Referrals

As a real estate professional, your website is a necessary tool to accomplish your business goals. Powered with IDX, your website can help you attract home buyers and sellers so you can spend more time closing deals. IDX Broker offers search and listing tools, helping you to drive traffic to your website and capture quality leads.

Whether you are in the market for a new IDX service or you're an existing customer looking for best practices, this webinar is for you! Join IDXperts Matt and Julie as they walk you through benefits and must-haves for your Website and IDX service including SEO tips* and leveraging MLS listing for effective lead capture. We'll discuss IDX Broker plans so you can determine which one is right for your business.

*All attendees will receive a free copy of our IDX Broker SEO Checklist!

Reignite Your Real Estate Website with IDX Broker

How would you rate your business on a scale of one to ten? With one being the frustrating struggle to mine a couple of high-quality leads per week, and ten being a business that’s a well-oiled, lead generation machine. A machine that produces a steady supply of high-quality leads with minimal effort.

If you can’t rate your business a solid ten, this is the webinar you need to attend. In just 45 minutes, you can permanently change the trajectory of your real estate business.

Still not convinced? This webinar, which is free and exclusive to real estate agents, will:

Cut through the noise and get straight to tips and advice to help you immediately identify leads that are most likely to convert.

Divulge tested and proven tactics to ensure that you spend less time and money while achieving better results.

Help you customize and automate a full marketing system.

Help bring your business to an unprecedented level of success.

The Ultimate Lead Generation Machine: How to Keep Your Repeat & Referral Gears Turning

Top agents position themselves as a true expert across social media and are constantly evolving their social strategy. WHY? The average American consumer spends upwards to 2 ½ hours PER DAY on social media which means it’s the perfect place and opportunity for agents to shine and showcase their brand, value and skill sets!

Join Elm Street Academy for a 30-minute, interactive educational experience where two top social media experts will be answering your most-frequently-asked questions.

If you’ve ever asked yourself questions like ‘

Which social platforms are most effective? How do I get the most engagement? What types of content should you post? How can I stand out on social? What are top agents doing?

’ then this is a session you don’t want to miss!

This session will be fast, it will be filled with need-to-know information and it will leave you with actionable strategies that you can implement on social media immediately.

LET'S GET SOCIAL! Top Tips, Tricks & Strategies to Master the Evolving World of Social Media

Competition in the real estate world is fierce. Fighting for quality leads is another challenge in itself. Once a lead is in your hands, you must be able to leverage your strengths in the best way possible and formulate an effective marketing strategy.

Are you feeling overwhelmed? Join us for an exclusive and complimentary 40-minute information session, Rethinking Online Leads, hosted by real estate marketing expert Matt Weinstein of Morris Real Estate Marketing Group.

In this webinar, he will explore the latest facts & insights about:

The best lead generation strategies to match agent strengths

Next steps that will help set you up for success

Rethinking Online Leads and Playing to Your Strengths - CANADIAN AUDIENCE ONLY

Lead generation is tough as it is. But in today’s market? It’s even more difficult!

As the market has shifted, many agents have found themselves in a foreign landscape battling for listings, dealing with buyers being priced out and struggling to keep the pipeline full. To keep succeeding in today’s market, you need to make sure your lead generation efforts are top-notch and that you have a constant influx of new potential clients.

Elm Street Academy will be unlocking the keys to successful lead generation in this high-energy, virtual event where we’ll walk you through how to cast a wide net to get in front of as many prospects as possible, and also how to convert.

Top lead generation strategies for capturing buyers & sellers in a shifting market

How to market your expertise and stand out from the crowd

Content ideas that resonate, engage & convert

How to automate your marketing to save valuable time

Increasing GCI with strategic online lead generation

Unlock the Key to Successful Lead Generation

What kind of first impression is your business making?

More than ever before, your potential clients are turning to online review sites to make key buying decisions – in fact, 98% of consumers say they use them!

That’s why having a strong online review presence is a must for EVERY business, no matter how small or how local. A business with plenty of high-quality, positive reviews will stand out from the competition every time.

This webinar will teach you how to take an active role in building your reputation with proven strategies to generate more, better reviews.

Why reviews matter more than ever (with numbers to prove it)

The problems holding you back from a five-star rating

How to get great reviews (and deal with the bad ones)

Building a Five-Star Reputation: How to Improve Your Online Reviews

There are less than 11 weeks before the start of 2023!

Imagine starting 2023 as the go-to realtor in your market. What would that do to your business? With less than three months to the new year, you can do it, and we can show you how.

And that starts with having the proper system in place to help you attain this goal.

 “Be the Ultimate, Stand Out, Go-To Realtor in 2023 with the Help of One Tool”

 will show you how you can go into the new year, positioning yourself as the go-to realtor within your sphere all with the help of one key tool. In this one-hour, complimentary webinar, you’ll learn how an all-in-one tool can help you to:

Manage your contact information and database.

Be better organized and in control of your business.

Build long-term relationships with your sphere of influence.

Join us and let us help you in your journey to becoming the ultimate, stand out, go-to realtor in 2023!

Be the Ultimate, Stand Out, Go-To Realtor in 2023 with the Help of One Tool!

When most brokers hear the word recruiting, they either sigh with dread, or their ears perk up with excitement. Whether you love it or hate it, the reality is that in order to run a successful business, it needs to be done! Agents are the lifeblood of your organization, and not only that, making sure you have agents who fit your culture AND are productive is key.

As we gear up for the heavy recruiting season, it’s more important than ever that your office acts as a magnet, attracting the best agents. You need to know who you want to have join your office, have a plan to attract them to the incredible culture and tools you provide, and know why you want to recruit them in the first place!

Join Elm Street Academy for a recruiting deep-dive where we’ll address the most common challenges that recruiters face, how to overcome these obstacles and ultimately, how to become a recruiting magnet so you can grow your office with the right agents and exceed your goals!

There will be open Q&A at the end of the webinar and attendees will have an opportunity to explore some of the products & services offered by Elm Street that help Brokers thrive.

BROKER-ONLY SESSION: Become a Recruiting Magnet

Tired of feeling like you’ve been ghosted by visitors to your real estate website? Are you new to the industry or just getting started with your IDX Broker account? Or maybe you haven’t logged in recently and just need a refresher?

Don’t be scared! This thirty-minute interactive webinar is no tricks and all treats! Join IDXpert Lain as she walks through our favorite lead capture features, including lead registration rules and tools that best suit your business and boost your retention and engagement.

How Not to Be Ghosted by Leads: IDX Broker Lead Capture & Referral Best Practices

You worked your sphere, invested time and money into your lead generation efforts, and it’s time to celebrate…you’ve got a lead! But all of a sudden, you get ghosted! The lead goes quiet, leaving you frustrated and confused. This all too familiar situation can make your skin crawl.

Ever wonder why some agents are able to generate AND convert leads while others struggle? Ever generate a lead and quickly lose traction? What happens after you generate that lead is where the real magic happens.\

Join Elm Street Academy for a jam-packed session covering impactful lead nurturing strategies.

Most importantly, you’ll learn once and for all, how to stop getting ghosted!

REPEAT & REFERRAL

prospecting

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