The Power of CRM Integration with Your Real Estate Website: A Smarter Way to Grow

CRM integration with your real estate website is one of the most impactful ways to level up your real estate business. Top agents know it’s not just about capturing leads. It’s about what you do next.

At Elm Street Technology, we’ve seen firsthand how integrating your website, IDX feed, and CRM can turn missed opportunities into closed deals.

That’s why we’ve brought together two of our most powerful tools: IDX Broker and IXACT Contact. This integration allows agents to capture, nurture, and convert leads automatically, all from within a single, unified ecosystem.

Why Real Estate Agents Need CRM Integration with Their Website

Real estate leads don’t always convert quickly. In fact, many take 6 to 24 months before they’re ready to make a move. If you’re not consistently following up, you’re almost guaranteed to miss out.

Here’s what the data tells us:

• 40% of online leads are lost due to slow or inconsistent follow-up
• Leads contacted within 5 minutes are 21 times more likely to convert
• Agents using CRMs can see up to a 300% increase in closed deals
• CRM users report up to 34% more productivity, thanks to automation and task management

A CRM ensures you stay in touch long-term with the right message at the right time. When your CRM is integrated with your real estate website, that process becomes faster, easier, and far more effective.

How IDX Broker and IXACT Contact Work Seamlessly Together

We built this integration to eliminate friction. When your IDX-powered website captures a lead, that contact is automatically synced with your IXACT Contact CRM. There is no need for manual entry or switching between systems.

From there, you can:

• Trigger automated drip campaigns as soon as a lead registers
• Track engagement to see what listings and content they care about
• Organize your day with smart reminders and lead follow-up
• Stay top of mind with beautifully designed, ready-to-send emails

It’s a streamlined experience from first click to closed deal, all within Elm Street’s connected platform.

CRM Integration with Your Real Estate Website Means Less Juggling and More Conversions

Real estate technology should make your life easier, not harder. Elm Street’s mission is to simplify your workflow by uniting the tools you rely on. This includes websites, lead generation, CRMs, and marketing automation. Together, these tools form one powerful, easy-to-use platform.

With CRM integration with your real estate website, you gain:

• More time back in your day
• A clearer path from lead to loyal client
• Confidence that no opportunity will be missed

An Integrated Solution from Elm Street Technology

Because IDX Broker and IXACT Contact are both part of the Elm Street family, they are designed to work together seamlessly. There are no plug-ins or workarounds, just a thoughtfully built integration created with real estate success in mind.

IXACT Contact can be added to any IDX Broker website or home search solution for just $50 per month. This reflects a 9% discount offered exclusively to IDX Broker users.

Getting started is simple:

• Add it on for only $50 per month
• 9% exclusive discount for IDX Broker users
• No long-term contracts or complicated setup required

🔗Learn more about the integration

Don’t Let Your Leads Go Cold

Experience what’s possible when your CRM and website work together through Elm Street Technology.

Need both an IDX website and a CRM?

Explore how IDX Broker and IXACT Contact work together to help you capture, nurture, and convert more leads:
👉Learn more about the integration

Already have a website and just need a CRM?

Start your free 14-day trial of IXACT Contact and see how smart follow-up and automation can transform your business:
👉Try IXACT Contact free

Looking for More?

Elm Street offers a complete suite of real estate solutions. This includes custom websites, lead generation, CRM, marketing automation, coaching, and more. All of it is designed to help you grow.
🔗Explore the Elm Street ecosystem

Sources

1. Harvard Business Review, The Short Life of Online Sales Leads
2. InsideSales.com, Lead Response Management Study
3. Salesforce, CRM Impact on Sales Productivity Report